digital-marketing
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Shared Language: How Design Helps Define a Company’s Glossary
In any organization, words matter. The terms a company uses—internally and externally—shape how people understand the product, collaborate across teams, and communicate with customers. However, as companies grow, misalignment in terminology can create friction. Marketing may call something one name, while the product team uses a different name, and customer support hears yet another variation…
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Transforming TPT: A Digital-First Rebrand
When I joined Teachers Pay Teachers (TPT), they were kicking off the start of a new chapter. For years, TPT had been a marketplace for printable resources, but with the rise of laptops in the classroom, the demand for digital materials was growing. At the same time, TPT was evolving its business model, testing district-level…
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Brand Design and Development
Branding is a powerful tool that helps businesses tell their story, define their identity, and build lasting connections with customers. In my work, I’ve had the opportunity to help shape and evolve brands for startups, new products, and established companies. From the ground-up creation of a startup’s visual identity to rebranding efforts for established companies…
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Copywriting
(This page is in process and not yet complete!) I believe it’s important for a good designer to also be a good writer. Both user-facing and in their career. Design is about communication and writing is the most common place that communication can be perfected. In small to medium organizations it’s rare that there’s budget…
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Anatomy of Design
One of the best things about design thinking is that it benefits everyone across the organization. I’ve had the opportunity to run some workshops and talks for new employees and non-designers to help them understand the design process, how to apply design thinking to their own work, and what it means to be user-centric. This…
Justin Dickinson 