Branding

  • Transforming TPT: A Digital-First Rebrand

    Transforming TPT: A Digital-First Rebrand

    When I joined Teachers Pay Teachers (TPT), they were kicking off the start of a new chapter. For years, TPT had been a marketplace for printable resources, but with the rise of laptops in the classroom, the demand for digital materials was growing. At the same time, TPT was evolving its business model, testing district-level…