Design Portfolio
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Transforming TPT: A Digital-First Rebrand
When I joined Teachers Pay Teachers (TPT), they were kicking off the start of a new chapter. For years, TPT had been a marketplace for printable resources, but with the rise of laptops in the classroom, the demand for digital materials was growing. At the same time, TPT was evolving its business model, testing district-level…
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Designing a Tool Inside a Marketplace: How Easel’s Pivot Boosted Teacher Engagement
When I joined TPT, we were developing a tool designed to create interactive activities in the classroom—something that was already gaining traction due to a growing need for digital solutions. Teachers, especially in hybrid and remote classrooms, were seeking ways to engage students in more interactive, dynamic lessons. We knew that classrooms were becoming increasingly…
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Vimeo Profile Redesign
Vimeo was growing from a casual social network of videos into the top platform for professional video creators to share and sell their work. Part of an overall site redesign was a tear down of the user profile. The page had failed to evolve with the platform. A new design would allow power users to…
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Vimeo Brand Partnerships
As Vimeo became known as the high quality destination for the best video creators, brands started to take notice. Traditional advertising was in decline and branded content was an interesting new avenue for brands to share their message. Working with Vimeo’s sales team, a few brand partners, and engineering I helped create a solution for…
Justin Dickinson 