Vimeo was growing from a casual social network of videos into the top platform for professional video creators to share and sell their work. Part of an overall site redesign was a tear down of the user profile. The page had failed to evolve with the platform. A new design would allow power users to…

As Vimeo became known as the high quality destination for the best video creators, brands started to take notice. Traditional advertising was in decline and branded content was an interesting new avenue for brands to share their message. Working with Vimeo’s sales team, a few brand partners, and engineering I helped create a solution for…