Design Portfolio

How We Rolled Out a Rebrand Without Tanking Revenue

A phased testing approach that increased sales by 6% while repositioning TPT’s entire platform I led the design and testing strategy for rolling out TPT’s rebrand across our highest-traffic surfaces—the homepage and global navigation. Working as both strategic lead and hands-on designer, I navigated significant organizational risk aversion by designing a phased testing approach that…
Redesigning Login + Registration for TPT

Modernizing the experience, increasing conversion, and turning signup into a source of user insight At Teachers Pay Teachers, I led the redesign of our login and registration experience—one of the oldest, most outdated parts of our product—resulting in a 22% increase in completed registrations and transforming signup into a strategic source of user intelligence. Role:…
Easel: Reframing Quizzes as Assessments

Using teacher research to redefine an MVP Role: Product DesignerCompany: Teachers Pay TeachersProduct: EaselTeams: Product, Engineering, UXR, Educational Research When Teachers Pay Teachers explored building a new graded product within Easel, we initially referred to the work internally as “Quizzes.” Early teacher research revealed that while grading mattered, the quiz mental model was too narrow…
Easel: Launching an Interactive Learning Platform

From marketplace add-on to standalone product with 10x adoption in 8 months Role: Product DesignerCompany: Teachers Pay TeachersProduct: Easel (New Product Launch)Team (other than me): Senior Designer (authoring tool), Product, Engineering, Marketing, Brand, UXRTimeline: [Launch + first 8 months] Teachers Pay Teachers built its reputation as a marketplace for downloadable, printable teaching materials. When the…
Building a Robust Design System at TPT

TPT had never implemented a formal design system, which made it difficult to maintain consistency and efficiency as the platform grew. Without a unified system, design and development efforts were often duplicated, slowing down the ability to test and launch new features. To address this, we built a scalable, cohesive design system that standardized UI…
How a Two-Week Vision Project Unified Three Siloed Systems and Defined TPT’s Design Direction

Quick Context Company: Teachers Pay Teachers (TPT)Timeline: Two weeks (time-boxed vision project)My Role: Design Lead, Player-CoachTeam: Me + PMs from Marketplace, School Access, and Easel Teachers Pay Teachers was evolving from a marketplace for printable PDFs into a digital-first platform with Easel (our custom editor) and School Access (district-level resource access). But the product experience…
Elevating Products Through Visual Design

Great design is more than just function—it’s about creating experiences that are visually compelling, intuitive, and memorable. As a senior product designer and visual communicator, I specialize in bringing brands to life through strong visual identities, scalable design systems, and engaging UI experiences. What I Do My Approach Great visual design goes beyond aesthetics—it enhances…
Branding Easel: Creating a Distinct Identity for TPT’s Digital Future

As Teachers Pay Teachers (TPT) expanded beyond a marketplace for printable resources, the company was building its first major digital product: Easel which needed its own brand identity. This interactive tool was built to empower educators to create, edit, and share digital lessons—a major shift from TPT’s traditional offerings. The goal was to define the…